Too much Weight Given to Stats
Analytics! Sounds like a substitute curse word for Shaggy of the Scooby Doo gang. Zoinks! And it’s a bit of a mystery to me why statistics seem to be overtaking common sense and the good ‘ol fashioned eyeball in governing business decisions. Consider the practice of applying metrics to talent evaluation in the world of sports (see here For example). The capabilities of athletes are being projected based on statistical research as much as on watching their highlight reels.
Social media decisions are driven by data as well. Moreover, The number of hits, friends, reTweets, etc. that a person amasses on their accounts can genuinely affect their emotional outlook on said media, on communication, on their relationships, on their life even.
I’m calling for a simple backpedal. Let’s allow statistics to help promote our decisions not determine them.